Kirk Bouley: Interactive Sales
Like I mentioned in my previous entry I think there is potentially a huge market for advertising that requires consumer involvement. As I was thinking about what other industries could benefit from this form of exposure. I eventually would like to go into the home building industry so I thought of a way to tie the two together and this is what I came up with… In a field that is so based on what the consumer wants it would be very useful to get the input of your potential customers before investing the amount of money it takes to build a home. Builders could sponsor a design contest that would start with providing potential customers with a choice several floor plans. From there they would have the options the finish the interior, or even exterior, with there preferred countertops, flooring, paint, even furniture and artwork. The all of the submitted designs could be judged and the winning designs could be presented a prize. It could be anything from a discount on interior finishing to free appliances. The biggest asset to this type of advertising is the amount of excitement and word of mouth publicity generated.
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