Kirk Bouley: MySpace Music
In the past an up and coming artist had to be talented and lucky. Just being found by a good record company is extremely difficult. There are countless artist that were never discovered and had to go find other ways to make a living. Its not that the record companies were not looking for new talent, there is just no way to send people to check out every local musician. Your best bet was to spend the money on some studio time and make a demo and then try to get it in the hands of some influential people. The problem is that studio time is expensive and making demos is expensive. If you didn’t have the money to put all this together, chances are good that you would never get discovered. In the last few years, artists have found a much cheaper way to get their name out, MySpace. Quite a few of the new hit bands out right now were discovered on MySpace. It is easy to set up a page that features your music and it can be accessed by anyone in the world. All of the sudden many of the barriers to entry into the world of music have been taken down.
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